Product artefact library

Decisions made visible and reviewable.

Four connected artefacts show how I frame a product, translate evidence into requirements, define meaningful measurement and prioritise under real constraints.

01 · Product narrative

BERT Product Case Study

The complete 0→1 story: problem, discovery, MVP, AI design, launch evidence, limitations and next-release decisions.

Open case study PDF ↗
02 · Requirements

Blueprint 2.0 PRD

A proposed next-beta report experience translating genericness, repetition and workplace relevance feedback into functional requirements, safeguards and rollout criteria.

Open PRD ↗
03 · Measurement

KPI Tree & Measurement Framework

A north-star and metric system connecting journey completion, report quality, meaningful use, reliability, privacy and operational cost.

Open KPI framework ↗
04 · Prioritisation

Product Roadmap & Prioritisation

An outcome-led Now/Next/Later roadmap using mandatory release gates and evidence-adjusted RICE without allowing a score to replace product judgement.

Open roadmap ↗

Want the decisions behind the documents?

The case-study webpage connects the artefacts to the product context, evidence and trade-offs.

Read the case study →